Brand GuidelinesCut Hub specializes in building customized modular saw stands and workstations. New brand guidelines revitalise the identity to align with the company’s modern and cutting-edge approach to construction.
Cut Hub came in as a new client seeking a fresh brand kit utilizing the existing identity, while asking for alternative logos and clear guidelines. As the company has grown, they desire clarity and consistency across all digital and print assets.
Below is the previous logo.
To best create a refreshed logo while maintaining the current identity, I focused on a few qualities of the company.
It is locally owned, cutting-edge in its approach, and modern.
I designed a full brand kit, including a color palette, a font book for the logo and web, and three alternative logos for various assets. The updated brand guidelines maintain visual closeness to the previous identity, while offering a practical and enhanced set of tools for their everyday use.
